Global AR and VR Display Market Research Report: By Display Technology (OLED, LCD, and Others), By Device Type (AR HMDs, VR HMDs, AR HUDs, and VR Projectors), By Technology (AR and VR), By end-use (Consumer, Commercial, Manufacturing, Automotive, Healthcare, Aerospace & Defense, Energy, and Others), and Region (North America, Europe, Asia-Pacific, and Rest of the World) Global Industry Analysis, Size, Share, Growth, Trends, Regional Analysis, Competitor Analysis and Forecast 2023-2031.
The global AR and VR display market was valued at USD 1.30 billion in 2022, and is estimated to reach approximately USD 10.78 billion by 2031, at a CAGR of 26.5% from 2023 to 2031. AR and VR displays are immersive technologies that are changing how we see and interact with digital material. AR displays superimpose computer-generated visuals on the actual environment, improving human vision and giving real-time information. They are generally accomplished via the use of headgear or smart gadgets, allowing users to experience mixed reality. VR screens, on the other hand, provide completely immersive virtual worlds that shut out the actual world and transport viewers to a computer-generated realm. Virtual reality headsets provide a 360-degree field of vision, allowing users to explore and interact with real-world events and objects.
AR AND VR DISPLAY MARKET: REPORT SCOPE & SEGMENTATION
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Report Attribute |
Details |
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Estimated Market Value (2022) |
1.30 Bn |
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Projected Market Value (2031) |
10.78 Bn |
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Base Year |
2022 |
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Forecast Years |
2023 - 2031 |
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Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- By Technology, By Display Technology, By Device Type, By End-Use, & Region |
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Segments Covered |
By Technology, By Display Technology, By Device Type, By End-Use, & Region |
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Forecast Units |
Value (USD Billion or Million), and Volume (Units) |
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Quantitative Units |
Revenue in USD million/billion and CAGR from 2023 to 2031 |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
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Countries Covered |
U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
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Report Coverage |
Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
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Delivery Format |
Delivered as an attached PDF and Excel through email, according to the purchase option. |
Global AR and VR Display Market Dynamics
The growing need for immersive and engaging user experiences in areas such as gaming, entertainment, healthcare, and education is driving the expansion of AR and VR displays. Display technology developments, such as high-resolution screens and optics, contribute to the better visual quality and realism of AR and VR experiences, boosting market expansion. Furthermore, the increasing availability and affordability of AR and VR equipment, such as headsets and smart glasses, is making these technologies more accessible to consumers. Furthermore, the advancement of supporting infrastructure, such as 5G networks, is enabling seamless communication and improving the performance of AR and VR displays.
Global AR and VR Display Market Drivers
Technological advancements refer to continuous improvements and innovations in display technologies used in AR and VR systems. These advancements include higher resolution displays, wider field of view, improved tracking capabilities, and more sophisticated rendering techniques. These advancements drive the growth of the AR and VR display market by enhancing immersive and realistic experiences for users, improving the quality of content, and expanding the range of applications across industries.
Restraints:
Limited content availability in the AR and VR display market refers to the relatively limited availability of high-quality and diverse content for users. While the technology has advanced, the creation of compelling AR and VR content has not kept pace. This scarcity of content across various industries hinders the widespread adoption of AR and VR displays. To fully leverage the potential of these technologies, there is a need for more diverse and engaging content to meet the growing demand for immersive experiences.
Opportunities:
E-commerce and retail have significant potential for leveraging AR and VR displays. These technologies can transform the shopping experience by enabling virtual try-on, virtual showrooms, and enhanced product visualization. AR and VR displays allow customers to virtually interact with products, visualize how they would look or fit, and make more informed purchasing decisions. This immersive and interactive approach enhances customer engagement, reduces returns, and opens up new opportunities for personalized and convenient online shopping experiences.
Segment Overview
By Display Technology
Based on display technology, the global AR and VR display market is categorized into OLED, LCD, and others. The OLED category dominates the market with the largest revenue share of around 56.5% in 2022. OLED displays give a great visual experience in both AR and VR applications due to their bright colors, high contrast ratios, and deep blacks. OLED panels' flexibility and thinness enable the development of lightweight and small AR and VR systems. Furthermore, the ability of OLED to produce genuine blacks improves the immersion and realism of virtual surroundings. OLED screens have faster reaction times, which reduces motion blur and improves the overall viewing experience, particularly in fast-paced virtual worlds.
By Device Type
Based on the device type, the global AR and VR display market is categorized into AR HMDs, VR HMDs, AR HUDs, and VR projectors. The HMDs category dominates the market with the largest revenue share of around 37.5% in 2022. HMDs provide a very immersive experience by filtering out the outside world and moving users to virtual worlds. As a result, they are a popular choice for gaming, entertainment, and simulation applications. HMDs are available in a variety of configurations, including tethered, standalone, and mobile models, offering flexibility and responding to varied use cases and user preferences. HMD technological developments have resulted in higher resolution, field of vision, and tracking accuracy, boosting overall visual quality and user experience.
By End-Use
Based on end-use, the global AR and VR display market is categorized into consumer, commercial, manufacturing, automotive, healthcare, aerospace & defense, energy, and others. The aerospace & defense category is anticipated to grow at a higher CAGR of 28.5% during the forecast period. This rise may be ascribed to numerous causes, including the aerospace and defense industries' increasing adoption of AR and VR technology for training purposes, allowing pilots and military personnel to recreate realistic scenarios and enhance their abilities. AR and VR are being used in maintenance and repair operations, allowing technicians to access real-time information and instructions in a hands-free and immersive manner.
Global AR and VR Display Market Overview by Region
By Region, the global AR and VR display market has been segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific had the greatest revenue share in 2022.
Asia-Pacific
Asia-Pacific dominated the market with largest revenue share, of around 43.6%, of the global market in 2022. A high rate of adoption of cutting-edge technology is seen in the area, which is home to some of the biggest consumer markets in the world, such as China, Japan, and South Korea. The need for immersive and interactive experiences has also been spurred by the fast-economic expansion and rising disposable incomes in these nations. Additionally, the Asia-Pacific region has a strong ecosystem of IT firms, startups, and developers that are propelling innovation in AR and VR. The market is expanding as a result of government programs and investments in new technology.
Global AR and VR Display Market Competitive Landscape
In the global AR and VR display market, a select few prominent players exercise significant market domination and maintain a strong regional presence. These influential players prioritize continuous research and development efforts. Moreover, they actively engage in strategic growth initiatives such as product creation, product launches, joint ventures, and partnerships. The primary objective of these organizations is to enhance their market position, expand their customer base, and capture a substantial share of the market.
Some of the leading companies in the global AR and VR display market include Sony, LG Display, Samsung Electronics, eMagin Corporation, Kopin Corporation, AU Optronics, Japan Display, Barco, BOE Technology, and various other key players.
Global AR and VR Display Market Recent Developments
In February 2022, Sony has announced a cooperation with Niantic to improve and increase the scope of its AR devices. This collaboration's main objective will be to enhance AR technology, especially for headphones. This collaboration has been expanded the product portfolio as well as the customer base of the company.
Scope of the Global AR and VR Display Market Report
AR and VR Display Market Report Segmentation
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ATTRIBUTE |
DETAILS |
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By Display Technology |
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By Device Type |
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By Application |
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By Technology |
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By Geography |
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Customization Scope |
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Pricing |
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Objectives of the Study
The objectives of the study are summarized in 5 stages. They are as mentioned below:
To identify and estimate the market size for the global AR and VR display market segmented by technology, by display technology, by device type, by end-use, region and by value (in U.S. dollars). Also, to understand the consumption/ demand created by consumers of AR and VR display between 2019 and 2031.
To identify and infer the drivers, restraints, opportunities, and challenges for the global AR and VR display market
To find out the factors which are affecting the sales of AR and VR display among consumers
To identify and understand the various factors involved in the global AR and VR display market affected by the pandemic
To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.
Intended Audience
Research Methodology
Our research methodology has always been the key differentiating reason which sets us apart in comparison from the competing organizations in the industry. Our organization believes in consistency along with quality and establishing a new level with every new report we generate; our methods are acclaimed and the data/information inside the report is coveted. Our research methodology involves a combination of primary and secondary research methods. Data procurement is one of the most extensive stages in our research process. Our organization helps in assisting the clients to find the opportunities by examining the market across the globe coupled with providing economic statistics for each and every region. The reports generated and published are based on primary & secondary research. In secondary research, we gather data for global Market through white papers, case studies, blogs, reference customers, news, articles, press releases, white papers, and research studies. We also have our paid data applications which includes hoovers, Bloomberg business week, Avention, and others.
Data Collection
Data collection is the process of gathering, measuring, and analyzing accurate and relevant data from a variety of sources to analyze market and forecast trends. Raw market data is obtained on a broad front. Data is continuously extracted and filtered to ensure only validated and authenticated sources are considered. Data is mined from a varied host of sources including secondary and primary sources.
Primary Research
After the secondary research process, we initiate the primary research phase in which we interact with companies operating within the market space. We interact with related industries to understand the factors that can drive or hamper a market. Exhaustive primary interviews are conducted. Various sources from both the supply and demand sides are interviewed to obtain qualitative and quantitative information for a report which includes suppliers, product providers, domain experts, CEOs, vice presidents, marketing & sales directors, Type & innovation directors, and related key executives from various key companies to ensure a holistic and unbiased picture of the market.
Secondary Research
A secondary research process is conducted to identify and collect information useful for the extensive, technical, market-oriented, and comprehensive study of the market. Secondary sources include published market studies, competitive information, white papers, analyst reports, government agencies, industry and trade associations, media sources, chambers of commerce, newsletters, trade publications, magazines, Bloomberg BusinessWeek, Factiva, D&B, annual reports, company house documents, investor presentations, articles, journals, blogs, and SEC filings of companies, newspapers, and so on. We have assigned weights to these parameters and quantified their market impacts using the weighted average analysis to derive the expected market growth rate.
Top-Down Approach & Bottom-Up Approach
In the top – down approach, the Global Batteries for Solar Energy Storage Market was further divided into various segments on the basis of the percentage share of each segment. This approach helped in arriving at the market size of each segment globally. The segments market size was further broken down in the regional market size of each segment and sub-segments. The sub-segments were further broken down to country level market. The market size arrived using this approach was then crosschecked with the market size arrived by using bottom-up approach.
In the bottom-up approach, we arrived at the country market size by identifying the revenues and market shares of the key market players. The country market sizes then were added up to arrive at regional market size of the decorated apparel, which eventually added up to arrive at global market size.
This is one of the most reliable methods as the information is directly obtained from the key players in the market and is based on the primary interviews from the key opinion leaders associated with the firms considered in the research. Furthermore, the data obtained from the company sources and the primary respondents was validated through secondary sources including government publications and Bloomberg.
Market Analysis & size Estimation
Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across research teams and industry experts. All this data is collected and evaluated by our analysts. The key players in the industry or markets are identified through extensive primary and secondary research. All percentage share splits, and breakdowns have been determined using secondary sources and verified through primary sources. The market size, in terms of value and volume, is determined through primary and secondary research processes, and forecasting models including the time series model, econometric model, judgmental forecasting model, the Delphi method, among Flywheel Energy Storage. Gathered information for market analysis, competitive landscape, growth trends, product development, and pricing trends is fed into the model and analyzed simultaneously.
Quality Checking & Final Review
The analysis done by the research team is further reviewed to check for the accuracy of the data provided to ensure the clients’ requirements. This approach provides essential checks and balances which facilitate the production of quality data. This Type of revision was done in two phases for the authenticity of the data and negligible errors in the report. After quality checking, the report is reviewed to look after the presentation, Type and to recheck if all the requirements of the clients were addressed.
